Since I have been with Quiksilver (almost 7 years to be exact) and before that an avid lover of the brand Roxy. They have had the image of California surfer girl, natural beauty, fun, alive, and different from anyone else!
For Fall we are aging up.. and have been in the transition for awhile now. We are starting to be like everyone else, and I'm not sure what to think about it. I guess with the current economy we have to be like everyone else now. I am excited that we are being more fashion forward, but I think we need to stick to our roots!
What do you think?
2 comments:
I think it's great! They can compete with all other brands and refine their target market. All brands are againg up because kids seem to shop older. Plus now I can shop there without feeling like a Sophomore in high school!
Hope you and Brad are doing well!
I love the new direction! So fresh.. you're amazing!
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